style dna venn diagram: design, needs, aesthetic

How trends REALLY work

Why we love trends (in the realm of home decor)

“When I started writing this blog 12 years ago, the Tuscan brown trend was going out and the grey trend arrived on the scene. Now that we’ve done 10 years of the grey trend, we’re in the black and white trend.

As you know, I’m not the person who will EVER simply tell you to ‘Ignore my opinion and just go with what you LOVE.’

What most people are IN LOVE with is the trends when they are IN. Everyone loves the trends (myself included) and it’s hard NOT to think they will last forever when they are everywhere.

When a trend first hits, what was old suddenly seems soooo old, and what’s new seems so fresh and so fabulous that you get tricked into thinking ‘this will be timeless forever’ or ‘I will love this forever.’

In fact the trend starts looking so normal, and so comfortable, you start to believe it just isn’t possible that it could EVER BE OUT.

This means the average consumer cannot be trusted to ‘choose what they love’ because ‘what they love’ is almost guaranteed to change when the trends change AGAIN.

I have talked to so many clients over the years who have said, ‘I’ve always loved grey.’ Now everyone is saying, ‘I’ve always loved white’ or ‘I’ve always loved black.’ “

interior color expert Maria Killam

This (above) is exactly how it is with fashion trends as well! A number of years ago, people didn’t think high-waisted jeans would ever come back in style. Now, of course, high-waisted is the new black!

How to develop a healthy relationship with trends? The place to start is in understanding what’s right for you! My proven system of discovery helps you connect to your Essential Aesthetic, the design elements your soul really loves. 

Discover more about my Signature Style Essential Discovery.

Or take the quiz: What’s Your Style Personality?

This article originally appeared in my March 2021 newsletter.

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