lifestyle segmentation

Real Fashion for Real People! Tessa’s Business Look

The ever-frugal Tessa featured this inspirational quote on the email she sent in: The philosopher Diogenes was eating bread and lentils for supper. He was seen by the philosopher Aristippus, who lived comfortably by flattering the king. Said Aristippus, “If you would learn to be subservient to the king, you would not have to live …

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Real Fashion for Real People! Icy’s Formal Work Outfit

One of the things I love about blogging is getting a more global point of view. Like remembering that, just because it’s 100 degrees here, doesn’t mean that’s the case everywhere. Elsewhere, like Australia where Icy is, it’s winter. (BTW, did you know that in Australia the best coffee is made with a plunger?!?!?) On …

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