lifestyle segmentation

Business Versus Social

Can you identify the difference between business and social clothes? Both are more formal than our everyday clothes, both are usually worn with dress shoes. But they are not interchangeable. Underlying many what to wear blunders is misunderstanding the distinctions between these two wardrobe lifestyle segments. After first reminding us all that categories are somewhat …

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Business Casual Bites Back

While we stay-at-home moms spiff up in order to be taken seriously, working women around the country, perhaps around the world, vigorously defend their right to wear beach clothes to the office. Employers have had enough. In WSJ.com’s The Office Cover-up, Cheryl Lu-Lien Tan addresses the culture clash perplexing managers: are increasingly casual styles creating …

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