lifestyle segmentation

Fall Wardrobe: Three Levels of Leisure

Scenario:  It’s a wintery Saturday.  Somehow you’ve been able to arrange child care for the day to attend a watercolor workshop, Painting the Landscape, held in an historic mansion surrounded by pine forest. Yikes! What to wear? Three levels of leisure-wear: Active Leisure = sport-specific athletic clothing (track or yoga pants, runners, ski-gear, etc). Outdoor Leisure = clothing …

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Fashion Lab On Location: Blending vs Contrasting Shoes

What a wonderful surprise! Taking a surprise day of vacation, my hero agreed to accompany me to the Nordstrom rack to look for shoes and take pictures on location. He even bought coffee.  🙂 More about my fall wardrobe needs later, but I should mention that foremost on my mind today was needing walking shoes.  Over …

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How I Discovered My Need of a Better Casual Outfit

Recently my friend Lori asked: I was just wondering if you’ve always been so intentional with your style and fashion choices. I wish that I put more thought into what I wear, but with 2 little kids I usually find myself getting dressed at the last minute, wearing whatever is clean ( and sometimes things …

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