lifestyle segmentation

Hot or Not? Summer Leisure Shoe Fashion Lab

Of all the topics we discuss here, shoes – especially leisure shoes – is one of the most volatile.  Ladies like their shoes!  And they are a very personal thing, in terms of expressing the style idiom of the one wearing them.  So, I thought perhaps we’d play another personas and perceptions fashion lab. Here’s …

Hot or Not? Summer Leisure Shoe Fashion Lab Read More »

When Do You Combine Differing Styles?

Who besides me remembers when longish dresses worn with granny boots (or combat boots) were everyday casual wear? The differing styles were talking about here are mainly levels of formality, aka lifestyle segments (my basic four:  leisure, casual, business, social).  In the above example, social (dress) + leisure (boots) = casual (nicer everyday wear).  And, hard as …

When Do You Combine Differing Styles? Read More »