Day: December 10, 2010

The Theory of Homophily

Are you a homophiliac? Homophily theory predicts that people are more likely to interact with individuals similar to themselves in respect to a variety of qualities and characteristics (McPherson, Smith-Lovin, & Cook, 2001; Monge & Contractor, 2003). In particular, extensive research has been done to investigate how homophily in age, gender, race, education, occupation, and …

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