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Regional Casual Uniform

Rebecca | trends, lifestyle segmentation, uniform templates | Thursday, 24 September 2009

Originally posed by Jody, this question is so much fun:

Suppose you stepped off a plane in your neighborhood, city, or country. Could you tell you were home by how people were dressed? Is there a Regional Casual Uniform? What do people (and you may narrow down to a specific segment of the population if you like) wear when they are going out, during the day, going to be seen, but not needing to dress up?

Bottoms Up.

  • Here in the Great Northwest, while the bottom may be a skirt, shorts, or pants, there will be something “outdoorsy” about it. If it isn’t denim and/or it doesn’t have cargo pockets, no doubt it is tree-colored.
  • No such variety in tops, though. One MOPS meeting, when I was trying to point out a particular mom, it went something like this: “See the lady in the black shirt? Well, behind her is another lady in a black shirt. Then there’s so-and-so, wearing a black shirt. Well, the lady you’re looking for is the next one.  Wearing a black shirt”.

So there you have it, the Great Northwest Casual Uniform. What do the streets look like in your neck of the woods?

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